We Build &

Scale Brands

We Build & Scale Brands

"Potencia develops, launches, and grows successful e-commerce brands. We combine data-driven strategy with world-class logistics to win in the world's largest marketplace."

"Potencia develops, launches, and grows successful

e-commerce brands. We combine data-driven strategy with world-class logistics to win in the world's largest marketplace."

Experts in E-Commerce

Experts in

E-Commerce

"Starting a brand is easy. Scaling it on Amazon is complex. Potencia navigates the entire FBA ecosystem, from product sourcing and supply chain management to marketing and customer service. We turn great product ideas into profitable, category-leading brands."


How do you stand out among millions of sellers? We are experts in keyword optimization, PPC advertising, and brand storytelling that converts browsers into loyal customers.

Our first brand, Goo Goo Ga Ga, was born from a simple idea: to make parenting a little easier and a little more beautiful. We took it from concept to a top-rated seller in the competitive Baby category in under 12 months. It's a testament to the Potencia process.

Safety and Materials

Are my products truly safe? We use only certified, non-toxic materials in everything we make.

Marketing strategy

Increase your market share and brand awareness with a marketing strategy developed by a world class Marketing expert.

Capital and cashflow

KNOW YOUR NUMBERS!!!! Revenue is vanity and profit is sanity. Get your cashflow and capital in control and working for you.

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